How your Employees can Become your Most Valued Marketing Assets
05/12/16 Digital

How your Employees can Become your Most Valued Marketing Assets

The importance of influencer marketing, working with external influential profiles in social media and on the web, has become a widely used strategy for marketing departments looking to build their brand online. A lot of effort is put into identifying and working with the right blogger, YouTube-profile or other digital star that can help your brand reach and engage new target groups. What a lot of companies tend to forget however, is that the best ambassadors are usually hidden within a company’s own four walls; and are also known as employees.

This fall, I started the initiative Branding’em together with Emma Lindgren. We are convinced that companies can reach a whole new level of success and online influence by working strategically with engaging their own employees, and letting them be part of a company’s external communication.

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Why you should do more public speaking
03/10/16 Digital

Why you should do more public speaking

I was speaking with one of my mentors this spring on networking in London, and his number one advice to me was: “Do more public speaking.”

Now I have done public speaking in the past, at conferences, schools and companies in Sweden, including Nordic eCommerce Summit, Webbdagarna, Stockholm University and Nackademin, but I’m still fairly new to London. And what better of a city to do more public speaking and host events on branding and digital marketing than in London – the European hub for startups and innovation?

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Hackathons – solve a challenge by bringing different perspectives together
23/06/16 Digital

Hackathons – solve a challenge by bringing different perspectives together

A hackathon is when you bring a group of people with different perspectives together to work with and innovate around a given challenge during a limited time. Traditionally, hackathons have been used to describe an event where developers and programmers are brought together to work on developing prototypes. Today, the event form can be used to bring together all kinds of professionals to work in groups with others that have a different background and skill set, to come up with new angles on a given challenge through interdisciplinary collaboration.

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We can help your company become a digital leader in your industry, help you find your new brand identity, or create an unexpected campaign that will get people talking. We help create engaging communication, internally and externally.