• How your Employees can Become your Most Valued Marketing Assets
    05/12/16 Digital

    How your Employees can Become your Most Valued Marketing Assets

    The importance of influencer marketing, working with external influential profiles in social media and on the web, has become a widely used strategy for marketing departments looking to build their brand online. A lot of effort is put into identifying and working with the right blogger, YouTube-profile or other digital star that can help your brand reach and engage new target groups. What a lot of companies tend to forget however, is that the best ambassadors are usually hidden within a company’s own four walls; and are also known as employees.

    This fall, I started the initiative Branding’em together with Emma Lindgren. We are convinced that companies can reach a whole new level of success and online influence by working strategically with engaging their own employees, and letting them be part of a company’s external communication.

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  • Why you should do more public speaking
    03/10/16 Digital

    Why you should do more public speaking

    I was speaking with one of my mentors this spring on networking in London, and his number one advice to me was: “Do more public speaking.”

    Now I have done public speaking in the past, at conferences, schools and companies in Sweden, including Nordic eCommerce Summit, Webbdagarna, Stockholm University and Nackademin, but I’m still fairly new to London. And what better of a city to do more public speaking and host events on branding and digital marketing than in London – the European hub for startups and innovation?

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  • Why everyone needs to learn how to code
    15/09/16 Tech

    Why everyone needs to learn how to code

    I just spent one week in Barcelona together with 100 other Swedish ladies learning how to code, as part of the coding camp initiative Tjejer Kodar. I attended the “How to become a hackathon pro” course and my focus for the week was on understanding the basics of Python and learning how to gather and visualize data from different APIs. Others learnt everything from the basics of web development and hardware development to how to build games in React and C#.

    Tjejer Kodar started with the aim of getting more women into programming. The organization was founded by Sandra Hindskog and Hanna Pettersson in Stockholm, Sweden, and to date almost 200 women have taken part of their coding camps in Spain and London.

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  • Hackathons – solve a challenge by bringing different perspectives together
    23/06/16 Digital

    Hackathons – solve a challenge by bringing different perspectives together

    A hackathon is when you bring a group of people with different perspectives together to work with and innovate around a given challenge during a limited time. Traditionally, hackathons have been used to describe an event where developers and programmers are brought together to work on developing prototypes. Today, the event form can be used to bring together all kinds of professionals to work in groups with others that have a different background and skill set, to come up with new angles on a given challenge through interdisciplinary collaboration.

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Fågelstedt is a digital agency based in Stockholm and London.We can help your company become a digital leader in your industry, help you find your new brand identity, or create an unexpected campaign that will get likes flowing.
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